Ken Hackney is a Professional Marketing Research Consultant providing both online and traditional qualitative research services to clients from across North America. Since 1998, Ken has conducted qualitative research studies in a wide variety of sectors including automotive, packaged goods, retail, telecom, healthcare, publishing, tourism and information technology. Ken has also provided strategic marketing consultation on several well known brands including Trident Gum, Campbell’s Soup, Pennzoil / Quaker State, The Gap, Telus, Cisco Systems and Yahoo.

Ken Hackney has a B.Ed from the University of Saskatchewan and began his career as a high school teacher in Saskatchewan. After doing some travelling in Europe and the Middle East, Ken moved to Japan in 1991 and worked as a Cross Culture Communications Consultant for 5 years. Ken returned to Canada in 1996 and entered the MBA program at the Schulich School of Business (York University) in Toronto.

After graduating in 1998, Ken Hackney worked as a traditional qualitative research specialist in Toronto for four years. In 2002 Ken returned to Saskatchewan to work exclusively in the field of online marketing research as a Corporate Account Executive with Interactive Tracking Systems, Inc. (Itracks) in Saskatoon. In 2005 Ken started his own consulting firm (Hackney Research & Consulting) and now works as an independent research consultant / focus group moderator.

In the past 10 years Ken has conducted hundreds of online qualitative research projects with respondents from across North America and around the world (UK, Germany, Belgium, France, Australia). Ken has also provided online research services for a number of Public Sector organizations including the US Postal Service, The National Retail Federation (NRF), BC Public Service Association (BCPSA) and Tourism Canada.

In 2012 Ken went back to his education roots and became a part-time Sessional Instructor at the Edwards School of Business, University of Saskatchewan. In the past two years, Ken has taught several classes including Introduction to Marketing, Managerial Marketing and International Marketing.

Classes: Commerce 204